Free PDF , by Rafi Mohammed
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, by Rafi Mohammed
Free PDF , by Rafi Mohammed
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Product details
File Size: 450 KB
Print Length: 259 pages
Publisher: HarperCollins e-books; 1 edition (February 27, 2010)
Publication Date: March 16, 2010
Sold by: HarperCollins Publishers
Language: English
ASIN: B003A7I2KK
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Amazon Best Sellers Rank:
#81,904 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I could not have finished my business plan without this book. As someone who is new to being in the captain's chair, I was really struggling with how to set prices for services. This book gave me some creative ideas - and rational reasons for what I was choosing to do. It's not too lengthy a read, not overly jargon-riddled. It gets right to the point. While I wish it had more examples of ways implement some of the strategies, it does give enough to get a person thinking.I bought the digital edition. It was adequate and this was not a book where anything was diminished by going with the digital version. It was nice to have it on my phone AND iPad - I could read it faster because it was always available.
I've never been a numbers person, I studied media and communications and worked for 10 years doing things like copy-writing, video making, photography, social media, etc.A couple of months ago I decided to start my own company with very little budget from savings. I spent a couple of months doing some research and planning until the question finally appeared: how much you will charge? I freaked out, I had no idea. Actually I had an idea based on what others charge but assuming others were charging correctly didn't quite feel right to me. So I decided to get a book on pricing strategy and picked this one almost randomly (based on customer average reviews).It is great. It has given me enough information to get the right pricing for my services with just enough rationality and without feeling I wish I studied economics. If you actually studied economics, marketing or something like that I guess you won't think and feel like I am right now. For the rest of you: get this book!
If you are a business owner (or at all concerned with your company's longevity and prosperity) this is an excellent book to read with some powerful seeds of ideas, that if you'll take a minute to think about, you can easily integrate into what you're doing. This book helped us increase profits significantly (and all with very small pieces added to what we were already doing).
I am enjoying reading Rafi Mohammed's book and his theories are very informative. I'm going to share this book with my husband who has to work with corporate budgets everyday and also my son who is a Regional Manager for his company.
A lot of ideas are discussed but noth enough math for the reader to build practical pricing models...good for gaining insights though...
learn various price strategies. My problem is that most dont apply to my business but i guess thats always going to be the case
Has become a classic! Dr. Mohammed knows his pricing.
The Name of and concept for the book is a bit of a gimmick. I was concerned that the whole book would really be dedicated to increasing prices by 1% to realize a "windfall". Luckily, that is not the case. In fact, that concept is but a very small portion of the book.This book is fantastically detailed and encompassing for the field of product/service-pricing. It covers all of the different pricing strategies and goes over how to evaluate and implement them.I HIGHLY recommend anyone who plays a role in produce or service pricing read this book. My only complaint is that I would've liked to have seen a bit more information on the differences between pricing in different business models.
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